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Analytiker om Playstations framtid

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I en intervju med Games Industry berättar några av spelvärldens största analytiker om sin syn på Sony och framför allt Playstation samt hur dessa kommer förändras av företagets ekonomiska kris och nya satsningar.

Och det kommer bli en hel nytt om man får tro Michael Pachter, som dock även hävdar att PSN kommer förbli gratis samtidigt som man ändå vill få fler att betala för sig: "I think it's unlikely that they will require a fee, but think they will strip down the free version to multiplayer and not much else in order to encourage people to pay the fee."

Billy Pedgeon på M2 Research har en annan teori om hur SOny ska få snurr på PSN: "The PlayStation Plus program provides great incentives for subscribers, and Sony can get more revenue from advertising, item transactions and specialized services to enhance specific aspects of online gameplay such as custom content and rules for use for individuals, guilds and other groups. Sony should also move quickly to shift paid content other than gaming to the network."

Mest kontroversiell är Asif Khan, chef på Panoptic Management Consultants som menar att Sony har har svårt att samarbeta med sig sjäva: "Clearly Sony reporting their biggest loss ever is not good for any divisions of the company, including SCEA. Sony's culture has created a lot of animosity between the various divisions of the company."

Khan tycker även att Playstation-divisionen borde bryta sig loss från Sony: "SCEA would be better off as a spun off company, but Sony would not as SCEA has some of the best margins and earnings growth in the entire organization. If I had a chance to impart any advice to the new management team it would be to stop making so many products. Streamlining their product line would lower costs and in turn help out their profit margins, which have been downright atrocious."

Analytiker om Playstations framtid


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