När omslagsbilden för Bioshock Infinite visades upp var det många fans som blev besvikna över det generiska motivet (bister man med vapen). Nu har spelets creative director Ken Levine förklarat för Wired hur man resonerade kring saken.
Inte oväntat tycks det vara en ekonomisk fråga, och ett försök att nå ut till så många som möjligt.
"We went and did a tour... around to a bunch of, like, frathouses and places like that. And we said, so, have you guys heard of Bioshock? Not a single one of them had heard of it."
"I wanted the uninformed, the person who doesn't read IGN, to pick up the box and say, okay, this looks kind of cool, let me turn it over. Oh, a flying city. Look at this girl, Elizabeth on the back. Look at that creature. And start to read about it, start to think about it."
"For the people who aren't informed, that's who the box art is for."