Efter många spekulationer beslutade arrangörerna ESA och ReedPop nyligen att ställa in årets E3, vilket skulle ha ägt rum i juni efter ett långt uppehåll. De uppgav själva att det helt enkelt inte fanns tillräckligt intresse från utgivarna, men hur kan det vara möjligt?
I en intervju hos GamesIndustry skyller ESA-ordförande Stanley Pierre-Louis utfallet på de större, bredare utmaningar som spelindustrin står inför.
"First, several companies have reported that the timeline for game development has been altered since the start of the COVID pandemic. Second, economic headwinds have caused several companies to reassess how they invest in large marketing events. And third, companies are starting to experiment with how to find the right balance between in-person events and digital marketing opportunities."
Pierre-Louis ville inte heller kommentera direkt om E3 kommer återvända eller om detta är slutet för mässan:
"It's a matter of finding the right pitch - and I mean that in the sound way - for the needs that are evolving. They're continuing to experiment with how they market their works. We're seeing other shows coming back slowly, but coming back. They're at a different scale and investment commitment than E3 so we have to continue to work on how we create a dynamic and sustainable model that meets the needs of the industry."
