Streaming-kanalerna har pluppat upp som svampar de senaste åren och konkurrensen om TV-tittarna är stenhård. När intresset för vissa originalserier eller filmer svalnat har många kanaler satt i system att sälja licenserna till någon av konkurrenterna, men inte Netflix. I en intervju med Comicbook förklarar Netflixs VD Ted Sarandos varför.
"We've always have found that we offer this content to our members in an unbelievable value on Netflix as now. And then, almost anywhere else we put it, there's either a crossover, and they otherwise have Netflix account or have a much smaller viewing base. We think we're taking the right course in terms of offering the content to our members and having it around even after its original run on Netflix.
The syndication market, home video markets that continue to exist today are kind of contracting in a way that isn't too exciting to build up against versus this opportunity we have to please our members and thrill our members with our content all the way back through the history of our content.
When Extraction 2 just did so well for us this past quarter, Extraction 1 popped right back up into the top 10. We've seen that a lot with new seasons of shows like when [Bridgerton spin-off] Queen Charlotte hit the top 10, here comes Bridgerton [season] 1 and Bridgerton [season] 2. So, it's a very fluid and dynamic offering in that way. And it's even better, the deeper and richer that library becomes."
Så medan HBO Max och Disney med flera säljer ut en hel del av sitt bibliotek så sitter Netflix kvar i båten. De vet att även om intresset kanske falnat för en film så kan det åter väckas dagen då en uppföljare släpps eller en spin off väcks till liv. Men samtidigt är Netflix inte blyga av att köpa licenser av konkurrensen, denna månad köptes HBO:s serie Insecure upp och även fem kommande titlar så som underbara krigsdramat Band of Brothers, Ballers, Six Feet Under, The Pacific och True Blood.