Xbox-teamet skapade nyligen stora rubriker genom att byta ut sina chefer Phil Spencer och Sarah Bond, och i stället utse Asha Sharma till ny Xbox-boss. Sharma är en meriterad chef, och att hon saknar erfarenhet från spelbranschen verkar Take-Twos vd Strauss Zelnick inte bry sig om, utan är istället övertygad om hennes förmåga att föra företaget framåt.
I en intervju hos The Game Business avböjde Zelnick att ge henne några råd inför den nya rollen och säger:
"I don't think the newly appointed head of Xbox needs any advice from me." Strauss Zelnick fortsätter att "She's a highly accomplished executive who's done just great without ever having met me. I'm going to bet on her continuing to do great. Moreover, I have to focus on myself doing better, before I talk about other CEOs.
At the end of the day, what drives success in our business is making the best entertainment. The rest does tend to take care of itself. When I first became President of Fox, I was just responsible for the business side. My boss was the chairman, Joe Roth, and he was responsible for the creative side. If I did my job well running the business, and Joe did his job poorly running the creative, we would fail. If he did his job well, and I did my job poorly, we would succeed. And if we both did our jobs well, we would succeed mightily. And we did, thankfully.
But the truth is that hits cure all ills. In the absence of making hits, you won't have a successful entertainment business. That's the thing to focus on. At Take-Two, we try to do all of the above. We try to run an amazing creative enterprise, and we try to run a highly rational, highly effective business enterprise. Sometimes we get it wrong, but that's what we try to do."
2026 är naturligtvis ett enormt år för Take-Two, eftersom vi nu blickar fram mot lanseringen av Grand Theft Auto VI i november (ett spel han menar att AI aldrig skulle kunna göra).
Asha Sharma och Matt Booty.
