Sanrio Company, företaget bakom Hello Kitty, ger sig in på spelmarknaden. Sanrio Games, som den nystartade grenen heter, planerar att släppa runt tio spel under de kommande tre åren.
"To date, many games featuring Sanrio characters have been released globally through licensing partnerships. While Sanrio will continue to expand these initiatives, it is also launching a self-published game brand as a new way to connect its IP directly with customers around the world, further broadening and enriching its entertainment experiences", skriver företaget själva.
Det första spelet heter Sanrio Party Land och är precis som det låter ett partyspel. Vi vet inte mycket mer än så för tillfället, men det kommer släppas i höst till Switch och Switch 2.
"Through self-publishing, Sanrio will strategically design a diverse range of game experiences, from titles featuring a wide variety of characters to games that deeply reflect each character's unique world, as well as projects across multiple genres. Looking ahead, Sanrio will also explore the creation of new IP originating from games, expanding its IP universe with gaming at its core."
Något nytt att hålla kolla på i spelvärlden.