Jack Buser på Sony har i snack med Venturebeat talat om Playstation Plus, och hur tjänsten gått från kritiserad till hyllad.
Nyckeln till onlinetjänsten var - helt enkelt - att erbjuda användarna spel.
"In retrospect, it seems like, yeah, of course. Gamers love games. But we came to that conclusion through a mountain of data, and we really landed on this idea that not only are we going to put free games on the service, but we're going to put great free games on the service," berättar Buser.
Buser säger också att man kan vara väldigt flexibel med en digital affärsmodell och justera utbudet snabbt:
"You can respond to your community's wants and desires. If you do things that they don't like, you can stop doing those things. If you do stuff they like, you can do more of that stuff."