Hur många stortitlar ryms det egentligen på marknaden per år? Tio, enligt Ubisoft Toronto-chefen Jade Raymond, som snackat med The Guardian. Antalet AAA-spel har krympt i takt med att marknaden förändrats och gratisspel fått mer utrymme, menar Raymond.
"There's still room for great triple-A games, that can despite the budget, retain the classic model of expecting people to pay in one big chunk," berättar Raymond.
"There's only room for let's say ten successful titles a year on those sorts of budgets. So you have to go all-in on those; you have to be sure you'll have a hit, and when you make it you have to invest everything to make sure it's amazing."
Raymond menar också att spelare numera förväntar sig att få testa spelet innan de lägger pengar på det.
"We have to figure out how to make that type of thing work with console games as well."