Nintendo of America-bossen Dan Adelman ser det som sin "uppgift i livet" att uppmärksamma digitala nedladdningar, och då främst indietitlar, även till konsumenter som inte spelar så mycket. I samtal med Destructoid menar han att kunskapen om nedladdade titlar saknas hos många spelare, och att detta behöver bli tydligare.
"That's kind of my personal mission in life these days. If you talk to someone outside of the gaming industry, someone who doesn't necessarily follow [or] read all the blogs and keep up with the latest news, a lot of them are really unaware of a lot of these games."
"They've never heard of them, don't know that they even exist. So right now, it's a little bit of a niche audience of people who follow all of these games. But I'm personally convinced that if you get these games into people's hands and they try them, they'll be shocked. They'll be surprised at how good these games are and say, ‘I had no idea you could get these amazing games for $15, $20, $10 sometimes.'"
"So I spend all of my time playing indie games; frankly, it's been a while since I played a full retail game just because there's so much great stuff out there. That probably says more about me than it does about anything else."
Några konkreta exempel på hur indie och nedladdat ska bli tydligare delar Adelman inte med sig av, men en rimlig gissning är att Nintendo 3DS och Nintendo Wii U kommer att marknadsföra sina nedladdningsbara titlar i större utsträckning. Förhoppningsvis via kampanjer och reor.