Många har undrar hur det ska gå för Nintendo och deras Wii U nu när Playstation 4 och Xbox One väntar runt knuten. Får vi tro Nintendo-bossen Satoru Iwata finns ingen som helst anledning till oro, han räknar istället med att det ska bli ett lyft för deras del:
"Other companies will launch new consoles, but I think they focus on targeting highly skilled users. Therefore, in that sense, though the competition will heat up because new game consoles will come out and there will be a ‘war of the game consoles' played out in media articles, we wonder if the target user will actually be the same."
Iwata definierar Nintendos publik: "The games available at the end of this calendar year, ‘Super Mario 3D World,' ‘Wii Party U,' ‘Mario & Sonic at the Sochi 2014 Olympic Winter Games,' ‘Wii Sports Club' and ‘Wii Fit U,' all lean more toward family use, and we are targeting those who bought Wii and would be interested in the Wii U offerings. That is slightly different than what other companies are aiming for."
Därför är han inte orolig för konkurrenterna, tvärtom: "Thus, in the sense that we attract consumers interested in this category of video games, I think the launch of other video game systems is also good for us because they energize the video game industry as a whole."
