Trots att World of Warcraft är proppfullt med innehåll så kan man som spelare uppleva att man mest bara spelar samma utmaningar om och om igen i jakten på bättre utrustning.
Lead content designer Cory Stockton menar att Blizzard är medvetna om detta och att man har diskuterat möjligheten att skapa slumpgenererade utmaningar och bossmöten som ett nästa steg i onlinerollspelets utveckling. Detta i samtal med Rock, Paper, Shotgun.
"People just burn through our content so fast, if we could build enough content, we would. Procedural content is totally something we've talked about. The conversation of procedural and how it'd work in WoW is totally a topic that we've talked about. I feel like that has to be the next step."
"I think a good way to look at it is as a supplement. There's a lot of games that do many things very well, but I don't think any game can touch our handcrafted content. Our dungeons and narrative, for example. I don't think there's remotely any comparison. So I don't think we'd ever want to replace that and say, ‘Now we can have, like, 20 dungeons!' But they're all, like, random."
"Maybe the dungeon is random, maybe the boss is randomized with different [abilities] - how ever we could do that. But I think that'd be a cool supplement to the handcrafted stuff. Because I think that's what sets us apart."
Stockton berättar också, likt Mike Morhaime före honom, att Blizzard lägger ned stora resurser på att lansera expansioner i ett snabbare tempo, men menar att det vore "extremt svårt" att släppa en ny varje år.
"The team is making its biggest effort ever to do that. We're growing. We have people working on tons of different things - more than one at a time."