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Guillemot kommenterar Vivendis försök att köpa Ubisoft

Ubisoft har fullt upp med Mario + Rabbids Kingdom Battle just lanserat, fortsatta satsningar på Rainbow Six: Siege och jätteprojekt som Assassin's Creed Origins runt knuten. Vi haffade högste chefen Yves Guillemot på Gamescom…
Jonas Mäki Editor Sweden 4 september 2017

Ubisoft har fullt upp med Mario + Rabbids Kingdom Battle just lanserat, fortsatta satsningar på Rainbow Six: Siege och jätteprojekt som Assassin's Creed Origins runt knuten. Vi haffade högste chefen Yves Guillemot på Gamescom och passade bland annat på att fråga om Vivendis eventuella uppköp av företaget, något han inte trodde på alls:

"You know, we all know that all the big, major groups failed in understanding the agility that is needed in video games. So when I see, again, another major group coming and trying to say 'okay we could manage this industry'. I know, because I've been there for a long time, I know it doesn't work. So that's why from day one we said, you know, we need agility, we need to change direction quickly, because the business is changing all the time, so it cannot work to be a group in a company that cannot be as precise in your field than you are when you can take decisions. And when we look at Activision, you know, the value of Activision multiplied by four after leaving Vivendi, just because Bobby [Kotick, CEO of Activision Blizzard] could take all the decisions by himself and quickly do what was the best for his company, and then he changed, totally, the company."

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Editor Sweden Jonas Mäki has written for Gamereactor since 2002, becoming an editor in 2007. He covers the video game industry across news, releases and the business side, with a particular interest in sales figures and where the industry is heading.
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