Minst 35% av alla spelare som kör EA:s sportspel spenderar pengar i deras så kallade Ultimate Team-lägen. Games Industry rapporterar att EA-chefen Blake Jorgensen berättade detta i och med Nasdaq 37th Investor Program där han gick in i detalj kring bland annat FIFA 18 och kommande UFC 3:
"Today about 70-75% of all the people that buy the sports games join Ultimate Team. It's fun. It's a great way to play the game. Of those 75% of the people, about half of those people actually spend some money and the other half just play without spending. But in a free-to-play world, that's a fantastic balance of spenders and non-spenders."
Han fortsatte med att förklara EA:s strategi kring detta:
"We spend very little time trying to get people to spend more money. We really try to spend most of our time getting people into the funnel because we know once they're into the game, they'll really have a good time, and they'll play it for a long period of time."
Jorgensen sade även att data- och TV-spel är bland det billigaste man kan syssla med:
"This entertainment form is probably one of the greatest entertainment values for consumers. If you go to a movie today, it can cost you in the US $20 to get in the movie before you buy popcorn, which is fun. It's great, I love it. But at the same time, a $60 video game that people are playing three, four, five thousand hours during the year on, that's a lot of value for your money. And even if you spend some money on top of that, you're typically spending it on increasing the fun and excitement of the game. So we're just trying to give the consumers what they really want, and more of it, versus trying to build another game or do something different."
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