Riot Games meddelar att Axe nu samarbetar med League of Legends Esports som en del av ett flerårigt sponsoravtal kring esport, och blir därmed esport-männens självklara val på Mid-Season Invitational, All-Star Event och Worlds. Gaurav Raisinghani, Global Director för Axe, kommenterar:
"Axe has a rich history of championing youth passion points, from music, sport, and culture. We are thrilled to be the first men's grooming brand to partner with League of Legends Global Esports. We hope to create value for the community and encourage fans to fearlessly express their passion and moves and seize the opportunity, both in and around the game."
Naz Aletaha, Head of Global Esports Partnerships and Business Development för Riot Games, fyller i:
"We are delighted to partner with Unilever's Axe on League of Legends' most prestigious esports events. Axe is a brand that celebrates individuality, inspires confidence, and shares our passion for esports. That perspective, combined with their expertise in activating around major traditional and emerging sports, is sure to enhance our fans' experience."
Är detta en bra combo, tycker du?
