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Zytara announces plans to launch digital banking platform for esports enthusiasts

Designed for gamers and esports fans, this platform is looking to eliminate some of the financial problems in the industry.
Ben Lyons Senior Editor 3 december 2020

Zytara, a FinTech company has announced its plans to launch a first-of-its-kind digital banking platform for gamers and esports enthusiasts. The banking system is set to offer financial solutions embedded deep in the gaming industry, which will include a checking and savings account, a virtual and physical debit card, and access to investing tools. The mobile app launching will also offer unique tools tailored to gamers and esports fans, including limited-edition branded cards and automated payments for online gaming tournaments, player-to-player transfers and parental controls if necessary.

Al Burgio, the Founder and CEO at Zytara spoke about the new service saying; "Zytara brings a disruption opportunity that combines all of the capabilities of a regular bank account, with an array of features that gamers and esports enthusiasts can embrace as their own."

He continued on saying; "Esports may still be maturing but as the industry is growing in force and reach, it doesn't have a dedicated and tailored to gamers banking and payment processing solution. With over 20% of global gamers aged under 18, and a market that continues to grow, a payment solution that also supports under 18 users is long overdue. We're thrilled to be bringing our platform to market - but that's really just the start of the journey for us."

Hopefully, this new system will eliminate a few of the concerns currently plaguing esports, such as lack of integrations, lack of a purpose-built payment network, and a limited customer service experience for people in the industry.

The banking platform is set to launch in early 2021.

Senior Editor Ben was a Senior Editor at Gamereactor UK. When he wasn’t writing, editing or filming for Gamereactor, he could usually be found playing an FPS or getting lost in a sprawling RPG.
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