Apple har nått sin topp och kommer att börja falla om ett år eller två. Det siar EA-grundaren och Digital Chocolate-chefen Trip Hawkins i en intervju med Edge.
"If you want to be objective, Apple's very close to peaking right now. If you look at any institution in history - look at the Roman Empire - anything in history, and what it looks like when it's peaking. Look at Apple, and how can you say it's not peaking?"
Efter att ha gjort enorma succér med Iphone, Ipad och Ipod är saker "så bra de kan bli", enligt Hawkins, som själv jobbat på Apple under en tid.
"All these things are about as good as they ever can be - how much better can it really get? The thing is, it may take another year or two before it starts to decline, but it has to - everything does,"
Hur tror du att Apples framtid ser ut?