The Counter-Strike: Global Offensive tournament organiser, BLAST Premier has signed a partnership deal with A.P. Moller - Maersk, the first long-term esports deal that the logistics company has ever signed.
The deal will see the pair working together for the rest of the 2022 season, and will see Maersk's branding incorporated into BLAST's digital and physical assets going forward, and will also include integrated digital campaigns and an MVP activation and broadcast segment, the former of which will see the best player from each event awarded with a special Maersk MVP trophy.
"We are delighted to welcome back a highly respected and global brand such as Maersk," said Oliver Clarke, commercial director at BLAST. "With a focus on fan-led in-person and digital experiences to engage the Counter-Strike community, we hope to build on the popular MVP segment from last year's Fall Final Copenhagen. Bringing on board a non-endemic brand such as Maersk is testament to the value partners outside of the gaming and esports space equate to teaming up with BLAST Premier."
There is no mention of any of the financials behind the deal.
