EA och NFL meddelar att Bose, New Era Caps och Snickers är officiella sponsorer för Madden NFL 19 Championship Series. Kyle Graham, Bose Global Brand Partnerships, kommenterar:
"Similar to how Bose provides its noise cancellation technology to NFL coaches on the sidelines for improved game communication, we are bringing our expertise to esports with our QuietComfort 35 II headphones to help with player focus and competition. Given our NFL sponsorship, this is a natural integration of our product and brand."
Låter detta som bra samarbeten?
