Det är en briljant, briljant film... Frank Darabonts älskade fängelseepos The Shawshank Redemption. Men den tokfloppade på biograferna och nu har huvudrollsstjärnan Morgan Freeman avslöjat varför, åtminstone enligt honom själv.
"Tanked at the box office. And the reason for that, of course, is that... the only real marketing movies get, I think, is word of mouth. You can promote it all you want. But if the first few audiences come back and can't say, 'I really saw this great film,' then you're not going to go very far. So people went to see The Shawshank Redemption, and they came back and said, 'Oh, man. I saw this really terrific movie. It's called, um... uh, Shank sham? Shim shock.' One lady saw me in the elevator and she went, 'Oh, I saw you in The Hudsucker Production.' So if you can't get word across, then it just doesn't do well." Länk
Och ja, nog är namnet "The Shawshank Redemption" rätt jobbigt, alltid - eller vad säger du?