Den nya, "live action"-versionen, av den kultklassiska Disney-musikalen Beauty and the Beast går upp på biografer runt om i världen på fredag och givetvis är förväntningarna höga, inte minst från Disneys sida. Tydligen hoppas/räknar man med att dra in upp till 245 miljoner dollar, vilket motsvarar en bra bit över två miljarder kronor, något som skulle göra Beauty and the Beast (2017) till den största mars-premiären i filmhistorien.
Deadline Hollywood skriver följande:
"Ever since Beauty And The Beast came on tracking she's been destined for greatness, with current U.S./Canada projections between $120M-$130M at 4,210 theaters. Fandango reports this morning that the title set a record as the biggest family movie pre-seller in the company's 17-year history, already outselling the likes of Disney's big pics last summer, Finding Dory ($135M opening) and Marvel's Captain America: Civil War ($179.1M).
Should Beauty And The Beast clear $166M stateside, it will beat Warner Bros' Batman V. Superman, which has been the top March opener of all-time since last year; again, given where Belle is on tracking, it would come as no surprise should she reach such heights. While the movie will surely send a stampeded of females to the multiplex, Fandango reports that 44% plan to see the Bill Condon-directed Disney live-action fairy tale with their families, while 43% will see the film with a date, significant other or friend. While there will be a female skew stateside, it's expected to be more balanced than say a Twilight movie which can pull in 70% women. There are guys who certainly want to watch Belle and her hairy prince."
