Varje år koras vilka företag kunderna gillar mest och minst via analytiker i USA. Detta baseras på enkäter, nyhetsrapportering och deras betyg via bland annat sidor som Glassdoor samt dessutom resultatet från American Customer Satisfaction Survey Index. Nu har resultatet sammanställts och bland topparna i kategorin mest hatade företag hittar vi en välbekanting i spelvärlden, nämligen EA.
24/7 Wall Street har offentliggjort listan och i topp på listan över hatade företag hittar vi bland annat Equifax som 2017 tappade hundratusentals kunder personuppgifter i ett hackerangrepp, men även University of Phoenix, NFL och Fox Entertainment Group. På en mindre smickrande femte plats hittar vi sedan Electronic Arts.
Såhär lyder motiveringen:
"Electronic Arts, or EA, has been making highly successful video games for decades. EA has produced dozens of wildly successful franchises, including "The Sims," "Battlefield," and "Need for Speed," and the annually-sold, fervently-purchased sports titles, Madden and FIFA. While it has helped shape the face of gaming, EA has also unfortunately earned a reputation as the industry's evil empire. There are many examples of EA buying up smaller studios or operations for a specific game and then either stripping the game of its originality or running the studio into the ground.
The company added to its infamy recently during the early release days of the latest installment of another of its big franchises, "Star Wars Battlefront II." EA released an early access version of the game, and immediately drew widespread ire from gamers, who discovered that unlocking some of the more popular characters required over 40 hours of gameplay or spending hundreds on in-game purchases. The public outcry surrounding the perceived greed led the studio to temporarily suspend in-game purchases."
