Edmund Mcmillen, en av skaparna bakom bland annat Super Meat Boy, har valt att ge sig in i diskussionen angående Youtubers och reklamintäkter som Phil Fish nyligen startat. Phil Fish är av den åsikten att de som visar spel i videor på youtube ska dela med sig av sina intäkter, oftast från reklam, med utvecklaren bakom spelet. Enligt Junkiemonkeys hade Mcmillen detta att säga angående ämnet:
"I could see if i wrote some grand story in my game that acted like a movie being upset for people "showing my movie" via YouTube. I guess i don't care as much because i never write my games like movies, i don't think watching someone play my games does anything more than make people want to PLAY my games.. because my games were designed to be enjoyed through gameplay... but whatever. I can understand both sides, i personally see it as advertising especially when lets players have a lot of fun with the game. Games aren't at all the same as movies or music.. so its a bit fuzzy. I think a good middle ground would be simply getting permission.. if people don't want you showin off your game i think you should have the ability to say don't post video of my work... but it doesn't bother me personally"