Tidigare denna månad rapporterade vi att Australian Football League överväger en esportsatsning, och nu har vi fler Australian Football-nyheter att bjussa på från "down under". Adelaide Crows låter nämligen meddela att de köper Sydney-baserade laget Legacy Esports, ett League of Legends-lag som tävlar i Oceanic Pro League.
Chefene för Adelaide Crows, Andrew Fagan, säger att esport "is hugely popular with millennials and there are enhanced opportunities for current and new corporate partners to engage with younger, digital and social media savvy audiences.
In many ways, esports represents the intersection of technology, media and entertainment, which are all a key part of our strategic focus. Across the globe there are sporting clubs, billionaire investors and athletes becoming involved in esports with a view to growing their brand and reach, driving commercial outcomes and engaging with new fans.
League of Legends esports was the most obvious choice for our Club to get involved in, as it is one of the most developed esports leagues in the region. We will bring our expertise in elite and professional sport to support the high performance development of the Legacy players who are driven to achieve success in their field.
Riot Games's head of esports Daniel Ringland also commented on the move: "Not only are the Adelaide Crows the first 'traditional' sporting club to expand into the Oceanic Pro League but they are a club built on both excellence in performance and dedication to their fans, which is why Legacy is the perfect partner for them going forward."
Är Oceanic Pro League något som kommer växa, tror du?
Loading next content