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esports
League of Legends

League of Legends Team SoloMid sponsras av Dr Pepper

Team SoloMid är ett av lagen som tävlar i North American League of Legends Championship Series (oftast förkortat NA LCS), och nu meddelas att Dr Pepper blivit deras officiella sponsor i vad som beskrivs som ett "nyckelsamarbete" där läskedrycksmärket nu alltså gör sin första lagspronsring av ett esportlag. Blaise D'Sylva, VP Media & Entertainment på Dr Pepper kommenterar:

"We are thrilled to be partnering within esports in a way that allows Dr Pepper to engage across multiple platforms with the gaming community. From playing games alone, with friends, watching streams or championship spectating - Dr Pepper wants to share in the fun of gaming."

Team SoloMid-grundaren Andy 'Reginald' Dinh lägger till:

"I remember Dr Pepper's part in esports while I competed in MLG back in Seasons 1 & 2 - it was really cool to see Dr Pepper given away to fans everywhere. It's super exciting to have someone that was there at the start of esports come back to the scene through sponsoring TSM. It's a big honor for us to be able to represent such a large company and I'm really looking forward towards growing both our brands together."

Dr Pepper är såklart både kända och omtyckta, så detta låter som ett vettigt partnerskap. Tror du fler stora varumärken kommer ge sig på esporten inom den närmsta tiden?

League of Legends
Photo: Team SoloMid