De två första veckorna efter prissäkningen på GBA SP har varit sanslöst framgångsrik för Nintendo. I snitt har försäljningen ökat med 200% i Europa. Men det är inte bara maskinvaran som skjuter i försäljning, utan även spelen. Det är främst Pokémon FireRed och LeafGreen som imponerar, med sina otroliga 250.000 sålda ex efter bara två dagar i Europa!
"This is a record sales uplift for the handheld console that continues to lead the market, with a European installed base of almost 5 million. This recent price drop enables us to offer gamers everywhere the Game Boy Advance SP at its most affordable price ever and with so many great games available now and in the future, there has never been a better time to get into handheld gaming.
The phenomenal success of Pokémon FireRed and Pokémon LeafGreen in the first two days on sale proves that the franchise is still very much alive. For the first time ever in a Pokémon game, we have introduced wireless gameplay through the use of a Wireless Adaptor (bundled free with the game). We believe this, plus the host of new features in the game, have been key to its success." - Jim Merrick, marknadsföringschef Nintendo Europe