TSM has signed an exclusive partnership deal with the automotive brand GMC. As revealed in a blog post, we're told that this deal will see GMC known as TSM's automotive partner going forward, and is likewise the car manufacturer's first foray into the esports industry.
As part of the partnership, it is mentioned that the GMC logo will be sported on all TSM jerseys going forward, and will also include a range of unique content creation, and in-person and digital events and activations.
"GMC sets the highest standards for its trucks and SUVs, just as we do at TSM in esports," says Ned Watkins, senior vice president of sales for TSM. "This partnership will redefine the category with new and innovative activations that go beyond what our industry has seen before. We can't wait to show the world what's in store!"
There is no mention of the length or likewise the financials of the deal.
