The London-based, David Beckham-backed esports organisation, Guild Esports has announced that it has extended its partnership deal with Samsung for an entire extra year. As revealed in a press release, we're told that this will see Samsung becoming Guild's Official TV Partner going forward, and will start effective immediately.
"We're delighted to be growing our partnership with Samsung TV," said Rory Moran, Guild's director of partnerships. "Samsung is an ideal partner for Guild, given its world-leading technology, focus on innovation and providing people with the best possible entertainment experience. Guild's talent ranges from pro players to content creators, and to have a consistent partner providing our differing technology needs - from gaming displays to TVs - represents a crucial part of our growth."
As part of this extension, we're told that Samsung will be providing TVs from its Neo QLED 2022 range for Guild's headquarters in Shoreditch, London. What we are not told is any financial information relating to the partnership.
