Idag går det bra för Microsofts Xbox-division och de drar in storkovan tack vare Xbox Game Pass, xCloud och de har just lanserat Series S/X-konsolerna. Men kort efter lanseringen av Xbox One år 2013, så såg det desto mörkare ut.
Don Mattrick hade lett Xbox i en annan riktning än köparna ville, och i en intervju hos ShackNews säger Xbox-bossen Phil Spencer att hela Xbox-varumärket var i farozonen:
"So Satya becomes the CEO in February. Then the question is, do we go forward with Xbox? Because we're getting really outsold by Playstation in the market at this point. Do we stay invested in it? Or do we make a different decision? "
Spencer gav dock Nadella sin vision för Xbox, och övertalade honom att det bör vara en central grej för Microsoft - där resten är historia:
"He and I had a discussion, and I made a pitch. I said, "You know, gaming can be a real important consumer category for the company." He didn't quite understand it yet, not from an intelligence standpoint, but he just hadn't been close to it. But he was willing to make a bet on us as a team. And I said, "The thing I need, if I'm going to step into the role to head this group, is I need to bring it back together. I can't have my hardware team over there and the platform team over there, and first-party over there. I need to bring it back as a cohesive team." And he agreed to that. So I ended up working in the Windows division, but we brought all those pieces back together."
Vad tror du om de kommande åren för Xbox Series S och X?
