EA har som bekant köpt upp mängder av stora utvecklare genom åren, däribland Bioware och Popcap samt såklart svenska Dice. Men enligt en artikel hos Games Industry så är det inga fler sådana spektakulära övertaganden planerade. Där säger chief financial officer Blake Jorgensen att de hellre satsar på att bygga egna framgångar med tanke på hur det gått för deras tidigare uppköp:
"I think our history with acquisitions is somewhat marginal in performance. We have some that are spectacular, and some that didn't do so well. It's a headcount business, right? You're buying headcount, and that's always difficult to manage in acquisitions. It doesn't mean we won't do them, but I think where we've been most successful is in smaller acquisitions that we've integrated very quickly."
Han förklarar vilken strategi som föredras istället och säger:
"I'm also a huge believer--I think the team is a huge believer--that we've got great opportunities inside our organization. We've built a really strong bench of talent at all levels, and our view is just [to] find great ideas, either through our own development or through licensed IP, and leverage your talent base to try to build that. "
