Insomniac Games, mest kända som skaparna av Ratchet & Clank - men även studion som gav oss Resistance: Fall of Man, Sunset Overdrive och för närvarande jobbar på Spider-Man - har presenterat en ny logo. Designen är betydligt renare än den tidigare och de skriver såhär om varför de valt att förnya sig:
"We've always tried to evolve with the constantly changing industry we adore. That's one of the challenges and blessings of remaining completely independent as a studio. But our logo has largely remained the same while we continue to grow. Considering our 25th anniversary in a couple years, and the 15th anniversary of Ratchet & Clank this year, it has become even clearer to us that it's time to more closely match our visual identity with our studio vision.
As we contemplated a re-brand of our visual identity, we challenged ourselves to "think beyond the moon." That meant eschewing a simple logo refresh. Instead, we wanted a redesign that reflected our evolution as a studio and as people while retaining some familiarity to our past logo treatments."
Såhär ser den nya logon ut, och längre ned hittar du deras tidigare varianter:
Insomniac skriver att de bollat med flera förslag, men att denna dök upp redan tidigt i processen och kändes given:
"We reviewed this design very early in the exploration process. It caught our attention immediately, and wouldn't let go even after we explored other directions. It works on multiple levels for us. It's got a lunar theme, with what appear to be two crescent moons facing each other as the "O" - reminiscent of our past and future. Many folks here also see a portal or lens for the "O", which we like because it symbolizes exploration as well as how many of our fans see us differently. Some follow us simply because we created their beloved Spyro the Dragon. For others, it's all about Ratchet & Clank, or Resistance, Sunset Overdrive, our virtual reality games or Song of the Deep. And now we have entirely new fans swinging into our neighborhood to check out the latest on Marvel's Spider-Man."
Här är alla de logos Insomniac Games använt sig av genom åren:
