Tiden då Nintendo betraktas som ett företag som enbart sysslar med spel är snart över. Det menar åtminstone Satoru Iwata i intervju med Diamond.jp där han förklarar att såväl konsumenter som anställda på Nintendo behöver vidga sina vyer för vad företaget kan och kommer att göra i framtiden.
"A lot of people around the world think Nintendo is solely a company that makes video games, and I believe more and more of our own employees have started thinking in this way."
"Some employees in charge of development find themselves in positions where all they are thinking about is how they can make the game in front of them more fun, so I don't think it can be helped if others outside of our company see us the same way."
"So even though we won't chance the fact that our focus is on video games, I felt the need to take that occasion to state that Nintendo is a company that can do whatever it wants."
Uttalandet har koppling till företagets abstrakta utannonserande av plattformen "Quality of Life" tidigare i år, en plattform som vi fortfarande inte vet exakt vad den är för något. Iwata berättar om sin företrädare, Hiroshi Yamauchi, och hans värderingar.
"Yamauchi always said 'Nintendo is an entertainment company and should never be anything else', but he didn't necessarily think 'entertainment equals video games'".
"I was wondering how to express Yamauchi's feelings, and I thought about it non-stop, even during the New Year's holiday break."
"Recently the words 'quality of life' have been coming up regularly. Entertainment is there to improve people's quality of life. After your basic needs, there's entertainment. However, when it came to improving people's quality of life, I didn't know the difference between us and household appliance makers."
"At the start of this year, I finally figured that the concept of 'improving people's quality of life with fun,' with emphasis on the 'fun', would be perfect for Nintendo. And that's why I decided to focus on this during the financial results meeting in January."
Exakt vad man sitter och lurar på är fortfarande lika diffust. En rimlig gissning är att man vill integrera andra multimediafunktioner såsom digital-TV, musik och film-streaming i större utsträckning, men Nintendo är ju å andra sidan kända för att bege sig ut på outforskad mark.
Tack, CVG.