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Iwata: Vi hade inte målat in oss i ett hörn

The deal for smartphones was a proactive choice, according to Nintendo.
Jonas Mäki Editor Sweden 26 mars 2015

I tal Nintendos högste chef Satoru Iwata hade för företagets investerare nyligen, förklarade han Nintendos förändringar i policyn om att utveckla till format som inte är deras egna. Han förnekade kategoriskt att de skulle ha målat in sig i ett hörn och att det var därför de tvingades satsa på smartphones och tablets. Han berättar istället att Nintendo under lång tid kontaktats av olika företag, men att just DeNA var det mest passande i deras ögon.

Här är transkriptionen från japanska till engelska för den som vill veta mer:

"A variety of media have written that Nintendo is cornered a number of times, but I do not think we were cornered at all. Needless to say, we are also aware that unless a company can deal with the rapidly changing world, it will face decline. But I would like to emphasize here that our alliance is not the result of a lack of better options for a cornered company.

When I first met with Mr. Moriyasu (DeNA president and CEO), I started to wonder if there was anything we could work on together. After that, the more we discussed, the more I realized that DeNA knew so many things that Nintendo did not. Mr. Moriyasu even said that DeNA did not mind remaining in the background as long as it could collaborate with Nintendo, and I came to realize that this could be a very productive opportunity as in comparison to what Nintendo might have been able to achieve by itself. We would be able to provide consumers with far more attractive offers in terms of entertainment experiences and speed.

This is why I just said that this is not a decision made out of a lack of options. In fact, Nintendo has received a number of proposals from a variety of companies. Among them, Nintendo has proactively chosen DeNA."

Editor Sweden Jonas Mäki has written for Gamereactor since 2002, becoming an editor in 2007. He covers the video game industry across news, releases and the business side, with a particular interest in sales figures and where the industry is heading.
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