När Avengers: Endgame till slut lyckades peta ner James Camerons Avatar från tronen som den mest inkomstbringande filmen någonsin skulle man ju tro att Cameron inte skulle vara så nöjd med att lämna ifrån sig kronan. Men den tidigare "king of the world" avslöjar nu i en intervju med Deadline att det nya rekordet faktiskt har gett honom nytt hopp om att folk fortfarande kommer att flockas till biografer inför de kommande Avatar-uppföljarna:
"It gives me a lot of hope. Avengers: Endgame is demonstrable proof that people will still go to movie theaters. The thing that scared me most about making Avatar 2 and Avatar 3 was that the market might have shifted so much that it simply was no longer possible to get people that excited about going and sitting in a dark room with a bunch of strangers to watch something... "
Han diskuterade också potentialen i bioupplevelsen i jämförelse med den mer bekväma hemmaupplevelsen med streamingtjänster:
"Will Avatar 2 and 3 be able to create that kind of success in the zeitgeist? Who knows. We're trying. Maybe we do, maybe we don't, but the point is, it's still possible. I'm happy to see it, as opposed to an alternate scenario where, with the rapid availability, custom-designed experience that everybody can create for themselves with streaming services and all the different platforms, that [theatrical potential] might not have existed anymore."
"I'm just glad it still exists because I'm all about the big screen. Not that I wouldn't do something for streaming where you can get into the characters in a different way but what I love the most to do is to create that completely kind of subsuming experience where you turn off your phone and you engage. You as an audience member engage for two hours or two and a half hours, whatever it is. And that still exists!"
Avatar 2 kommer att få premiär den 17 december 2021, följt av Avatar 3 den 22 december 2023. Om allt går vägen får Avatar 4 premiär den 19 december 2025 och Avatar 5 den 17 december 2027. Ser du fram emot fler Avatar-filmer? Kan dessa slå Endgame-rekordet?
"I'll be back, Russos!"