Jodå, den engelska TV-profilen Jonathan Ross har fått anställning på Microsoft som executive producer för ett antal Xbox-team. Exakt vad han ska göra är ännu oklart, men på ett event igår berättade Phil Harrison att Ross ska förändra studions sätt att tänka.
"We wanted to bring in new talent that would challenge the way we build games and the way we think about what an audience is and what is entertainment."
"We want to broaden the concept of gaming to maybe blur the distinctions about what is a traditional game and what is a traditional television programme and what is a traditional linear media."
"These devices and boxes now allow us to do that in a really meaningful way."
Lee Schuneman, chef för London Lift-studion, har jobbat med Ross i ett par månader och hyllar TV-profilens spelkunskap.
"We thought we should try and find someone who can think about gaming, TV, technology and toys and bring all that together."
"I've had the pleasure to work with him over the last few months and what I've really appreciated is this authenticity and passion and real understanding for what we are as gamers, and the cool films and toys we like."
"Our ambition is to create these new experiences that join TV and gaming together."
Tack, Eurogamer.