Microsofts Yusef Mehdi har försvarat prissättningen för Xbox One och betonade att införandet av Kinect-funktioner, tillsammans med en blandning av underhållning och spel, ger mer värde än sina konkurrenter:
"We wanted something to really differentiate that lets you play games as if you're playing movies and we wanted to break the barrier of being able to voice control your television. So to do that, we added a lot of capability. For $499, we think the value we provide for that is a very good deal. We feel that we've done the right balance."
"We're trying to provide a central device in the living room that for the first time can unify all forms of entertainment in one simple effort. We don't just want to unify it, but then allow literally with your voice to control your television. We think TV's will truly become smart TV's where you can browse and do Skype communication and interactive television. Xbox One is key to opening up that world of next-generation entertainment."
Mehdi menar på att Microsoft ser ut att göra en liten vinst på Xbox One-konsoler vid lanseringen, snarare än en förlust och avslutar med:
"The strategy will continue which is that we're looking to be break even or low margin at worst on [Xbox One], and then we make money selling additional games, the Xbox LIVE service and other capabilities on top. And as we can cost reduce our box as we've done with 360, we'll do that to continue to price reduce and get even more competitive with our offering."
Tack, VG247.