Microsoft har precis slutfört sitt förvärv av Activision Blizzard, vilket banar väg för dem att drastiskt öka sin produktion av förstapartsspel under de närmaste åren. Och självklart vill de ta hand om sitt uppköp och ta fler marknadsandelar, så därför kommer de nu satsa ytterligare på spelbranschen.
I en ny intervju med Axel Springer (via MSN) säger Microsofts VD Satya Nadella att de avser att "really doubling down both as a game producer and a publisher":
"For us, there are a few things that go all the way back for us as a company. Gaming is one, right? When I think about Microsoft, I think of perhaps developer tools, proprietary software, and gaming. Those are three things that we've done from the very beginning. And so, to us, gaming is the one place where we think we have a real contribution to make in consumer markets. If I look at it, the amount of time people allocate to gaming is going up and Gen Z is going to do more of that. The way games are made, the way the games are delivered, is changing radically. Whether it's mobile, or consoles, or PCs, or even the cloud. So, we're looking forward to really doubling down both as a game producer and a publisher. Now we'll be one of the largest game publishers and also as a company that's building platforms for it."
Detta innebär att de inte bara kommer att ge ut egna titlar, utan också agera som utgivare för tredje part såsom med Avalanches Contraband, och eventuellt IO Interactives Project Dragon.
Investeringen i Activision Blizzard gör att Microsoft nu tar i ännu hårdare.
