Nästa år släpper Microsoft sin molntjänst xCloud som utlovas leverera en konsolliknande upplevelse medelst streaming. Tanken är att du ska kunna spela även de mest krävande titlarna till exempelvis smartphones och tablets. Men det finns som bekant redan flera sådana här tjänster, inte minst Playstation Now där Sony valt att begränsa utbudet av enheter den fungerar med.
Xbox-chefen Phil Spencer pratade om detta i samband med Barclays 2018 Global Technology Media and Telecommunications Conference (som du kan se här), och menar att det finns en faktor som talar för att det kommer gå bättre för Microsoft:
"When you look at services like Project xCloud, then you start putting the math together and saying 'okay, now we have thousands of pieces of content from our partners. They've already built this content, and I can basically stream it to any player, anywhere, with any devices, which opens up a huge new market for them. The third-party relationships that we've built, not only the games that are under development today, but the past two decades of games that they've built on our platform, we're unlocking new business opportunities for that third-party content.
We know that our system really only works if third parties are monetizing well on our platform. Our first parties are important here, but the third-party relationships are a critical aspect, and we have strong business relationships with EA, Activision, Take-Two, Capcom... you can go through the whole list, and we have a long, long relationship [with them], and they have shipped thousands of pieces of content on our platform."
Tror du att xCloud har bättre chans att lyckas än konkurrenterna?
