Under 2009 upplevde spelbranchen en försäljningsdipp, och orsakerna kan sägas vara många. Det är inte bara finanskrisen det handlar om, inte enligt Nintendos Shigeru Miyamoto åtminstone. Problemet ska ha varit att spelen inte var roliga nog:
"I think any entertainment products are less susceptible to changes in the economy. The fact that in 2009 we were not able to sell more than we did in 2008 was simply that in comparison, we were not able to produce fun-enough products," berättar Shiggan i en intervju med The Economist.
Miyamoto ser dock positivt på framtiden, bara spelen är bra nog:
"As long as we create unique and unprecedented experiences with videogames, there should be nothing to worry about," he said.