Wolves has announced that it has partnered with Monster Energy to make the beverage brand its official energy drink partner. Set to include both the Premier League football team and also its esports division, Wolves Esports, the partnership will see Monster branding appear at the team's stadium (the Molineux) and its training grounds, and even on its digital content.
As for Wolves Esports, this deal will see Monster branding appear on its apparel as well.
"We are thrilled to welcome Monster Energy to the pack as our official energy drink partner," said Russell Jones, Wolves' general manager for marketing.
"Monster share our brave, challenger mentality and have successfully activated their brand across a portfolio of action sports, esports, motor racing and some more traditional sports. It's a model we admire and are keen to learn from.
It's exciting to see them so heavily involved in esports, and a partner of our good friends at Evil Geniuses. We look forward to working together to push the boundaries of sponsor activation throughout the term of our deal."
There's no mention of the length or value of the deal, but you can read a tad more about it on the announcement blog post here.
