Efter att ha släppt flera spel med fina betyg såsom Enslaved och DMC Devil May Cry, låter Ninja Theory nu meddela att de lägger av med konsolutvecklingen för att satsa på tablets och smartphones. De tycker hela konceptet är trasigt och gillar inte AAA-modellen, skriver Edge. Bland annat säger Tameem Antoniades från Ninja Theory:
"The AAA games console model is a little bit broken. To us, success is being able to survive. But every now and then you look around at a conference and realise that there's no-one left. That's because of the barriers to entry at the $60 model. The platform holders control the platform and the distribution, the publishers control the marketing and the funding."
Däremot tror Ninja Theory på Valves konsolmodell: "One platform that does seem to be going in the right direction is the Steam Box. It's an open development platform, fully digital and a media server, will doubtless integrate with mobile and tablets, and includes all the flexible pricing included from Steam."
Om de problem många spelare tycker sig uppleva med smartphone-spel, säger Antoniades: "Who here thought, five years ago, that tablets would replace PCs? We always hear from developers that mobile has bad inputs, that it's low-powered, that the battery life isn't up to scratch. It's a mixture of misinformation and problems that will eventually be solved. Mobiles and tablets are already approaching current gen games. It's the most intuitive interface. We're already seeing high-end displays on tablets. As Bruce Lee said; it's not how you fight the tide, it's how you flow with it."
