I en intervju med brittiska MCV medger Shelly Pearce från Nintendo UK att folk inte vet att Wii U är en ny konsol, och att man nu ska ta krafttag för att ändra detta. Nintendo noterar dock att Wii fortfarande är det konsolnamn folk har mest kännedom om, så bara man kan få folk att förstå vad Wii U är, så finns enorm potential.
"There was a big misconception at launch about what Wii U is. And one of the big messages is that this is a new console and a new controller. There are many people out there that don't know what this is", säger Pearce.
Hon avslutar: "We haven't had the sales we wanted on Wii U hardware. We haven't had the software for most of this year. But we have some quite ambitious numbers, particularly with some of our biggest franchises coming. Our monthly tracking shows that Wii remains the No.1 console for brand awareness. This offers us a massive opportunity to convert Wii owners to Wii U."
