Intervjuer med chefen för Take-Two, Strauss Zelnick, är alltid intressanta eftersom han ger raka besked och inte är rädd för att tycka till. Nyligen snckade han med Protocol, och vi bjöds återigen på skarpsynta åsikter, inte minst om hur Microsoft och Sony väntas hantera nästa generation:
"So far it looks to me as though they're both approaching this launch very aggressively. We've always worked happily with both parties. We would like to see both be very successful.
In certain parts of the world, as you know, Sony had a preferred position last time around. I think Microsoft is working very, very hard to see that that's not repeated. I think it will be a challenge in Asia, where Sony's dominated. But if I had to guess, I think Microsoft is going to do very well."
Zelnick tror även att Sony kommer satsa på innehåll, och lägger till att detta även förmodligen gäller Microsoft, eftersom Xbox Game Studios vuxit så mycket:
"I think you're going to see that [Sony] will be very aggressive on the content side and on the marketing side. They are going to focus, as they always do, on aiming at an advantage on the content side.
But Microsoft's trying to do the same thing; as you know, Microsoft has bought some studios. There's a lot of stuff that they own and control. Perhaps they'll do more of that. They have a great balance sheet."
Till sist kommenterade han det faktum att Take-Two valt att höja spelpriserna nästa generation. Zelnick förklarar beslutet såhär:
"The bottom line is that we haven't seen a front-line price increase for nearly 15 years, and production costs have gone up 200 to 300%. But more to the point since no one really cares what your production costs are, what consumers are able to do with the product has completely changed.
We deliver a much, much bigger game for $60 or $70 than we delivered for $60 10 years ago. The opportunity to spend money online is completely optional, and it's not a free-to-play title. It's a complete, incredibly robust experience even if you never spend another penny after your initial purchase."
Tycker du Zelnick har rätt angående Microsoft, Sony och högre spelpriser?