Försäljningen av persondatorer minskade med 12,6% under andra kvartalet 2022 jämfört med samma period året innan. Detta är den kraftigaste minskningen på nio år. Detta har flera orsaker enligt analysföretaget Gartner, som skriver:
"The decline we saw in the first quarter of 2022 has accelerated in the second quarter, driven by the ongoing geopolitical instability caused by the Russian invasion of Ukraine, inflationary pressure on spending and a steep downturn in demand for Chromebooks."
Under "normala" omständigheter skulle priset på produkter vanligtvis sjunka när efterfrågan minskar, men detta är inte fallet i den nya marknadssituationen, förklarar Gartner:
"To maintain profits as inflation increases costs, the PC industry is having to raise average selling prices (ASPs) despite weakening demand. The reduction in the mix of PCs from Chromebooks, which tend to have low price points, and shift to premium products also helped increase the average ASP. However, an increase in inventory, especially in the consumer channel, could cause an ASP decline as vendors will try to lower inventory."
