Djurrättsföreningen PETA har kritiserat Ubisoft och det kommande Assassin's Creed IV: Black Flag eftersom spelet "glorifierar valjakt med harpun". En talesman för PETA säger så här till Venture Beat:
"Whaling - that is, shooting whales with harpoons and leaving them to struggle for an hour or more before they die or are hacked apart while they are still alive - may seem like something out of the history books, but this bloody industry still goes on today in the face of international condemnation, and it's disgraceful for any game to glorify it."
"PETA encourages video game companies to create games that celebrate animals - not games that promote hurting and killing them."
Tidigare har PETA kritiserat spel som Pokémon och Super Mario och vänt sig mot djurhållning och pälsindustrin.