Microsoft verkar ha varit ganska framgångsrika med att lansera och sälja sina spel till Playstation under det senaste året, men den hya strategin märks också på antalet sålda konsoler, som befinner sig i något av ett fritt fall.
Så vad har Microsoft själva att säga om detta? I den senaste episoden av XboxEra-podcasten säger Microsofts gaming-boss Phil Spencer att de helt enkelt inte längre försöker övertyga konsumenterna om att de absolut måste spela på Xbox-plattformen:
"It's maybe not what I was going to say on stand at the time but yeah, I would love to make all of the money for all the games that we ship right now. Obviously we make more on our own platform, it's one of the reasons that investing in our own platform is important. But there are people - whether it's their libraries are on Playstation or Nintendo, whether it's that they like the controller better, they just like the games that are there - and I don't want to then look at that and say 'well, there's no way that we should be able to build a business there, find fans of our franchises there.
I'm not trying to move them all over to Xbox anymore. We're all so invested in where our games are, let's just allow more people to play. And yes, the 70% that we make on games on other platforms is helpful to us being able to build great portfolios, like we showed at Developer Direct, and I hope this will continue to show through the rest of the year."
Frågan är om de ökade intäkterna kan skydda mot den oundvikliga nedgången i hårdvaruförsäljningen, och hur de ska spelarna att köpa nästa generations Xbox utan exklusiva titlar.
