Square Enix sneglar mot nya marknader. I deras finansrapport över det senaste halvåret nämns Mellanöstern, Sydamerika (Brasilien i synnerhet) och Ryssland som attraktiva regioner att expandera till. Ett stycke tillägnas särskilt Ryssland:
"Russia has long been considered a challenging market to go into, however this region is very active with F2P and online games. They are also home to many talented developers, which are justifications to consider Russia in many options, including sourcing for development studios. In brief, the Company is expected to reach out to wider regions in its efforts to expand the business outside of the domestic market."
