Just nu är marknaden galen i buzzwords som Metaverse, detta trots att det egentligen inte betyder något konkret. Därför tycker Take-Two-chefen Strauss Zelnick inte att man ska satsa för mycket på utveckling av metaverse, och han varnar direkt de företag som går in för hårt. I en intervju hos GamesIndustry sade han följande:
"I'm always sceptical about buzzwords because they mean different things to different people, and people investing behind buzzwords probably don't end up having great results. I'm not sceptical at all about huge, interactive, dynamic, entertaining worlds because our company is responsible for housing, minimally, three of them. The biggest on Earth, Grand Theft Auto Online, and Red Dead Redemption Online and then NBA 2K online, and others to come.
"So I'm a dyed-in-the-wool believer that people will go to digital worlds to be entertained, and if you offer a super entertaining experience I think people will flock to it. I think where my scepticism lies is every company suddenly believing that by saying the word 'metaverse' adjacent to their company's business strategy, that means that somehow they'll be transformed and nirvana is around the corner, and naturally that's not the case."
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