Esportorganisationen Fnatic utannonserar att Nick Fry, förra chefen för Mercedes AMG Formula One-laget, nu blir deras Head of Commercial Strategy och ska hjälpa Fnatic att expandera inom esporten. Laget hoppas kunna använda Frys erfarenhet inom både media och med rättigheter. Fnatic-bossen Wouter Sleijffers kommenterar:
"Having someone of Nick's experience and stature is of significant value for Fnatic and esports as a whole. When it comes to esports, we're in the forefront in terms of innovation and delivering value for the brands, leagues and partners we work with. Now is the time to build on the momentum we've created - Nick has experience that will aid us in doing exactly that."
Fry själv hade som väntat också lite att tillägga:
"I'm incredibly excited to be joining such a forward-thinking company like Fnatic. As it stands, Fnatic is widely recognised among the biggest brand holders in sports, music and entertainment, and my role is to not only strengthen that position but also build on it. With esports in 2017 drawing 258 million unique viewers globally last year, the world's biggest brands have started to take notice and want to be part of the action. Fnatic is leading the way for non-endemic and global brands to create a route towards the opportunities that esports is presenting."
Låter detta som ett bra drag för Fnatic?
